Mercer Landmark, in an ongoing partnership with American Farmland Trust, is thrilled to announce the creation of the Consumer Brand Engagement Specialist position—a strategic role designed to deepen our impact within the agricultural community and supply chain. This role will complement our Conservation Agronomist, created through the same partnership in 2022, which focuses on providing farm-gate guidance and expertise to farmers interested in adopting conservation practices or participating in sustainability programming.
“I’m energized to begin this role and help demonstrate what’s possible when strategic partners align around a shared mission. By building authentic supply chain connections, we can move beyond ideas to real-world results that make a meaningful difference across the Mercer Landmark service area and the connected supply chain.”
Amanda Bahn-Ziegler
Consumer Brand Engagement Specialist
Exploring New Partnerships
The introduction of this role marks a significant step in strengthening the collaboration between two organizations committed to fostering conservation on working lands.
“We believe we can change the paradigm about how farmers are supported and how conservation is practiced. On-farm conservation practices are about preserving the long-term production capability of the land while protecting the environment we all share. This role will help us identify new collaborations and partnerships to enable our farmers to continue to be responsible stewards of the land while delivering a safe, stable, healthy food supply.”
Brian Brandt
Agriculture Conservation Innovations Director, AFT
Empowering Farmers and Connecting Consumer Brands
At the heart of this initiative is our commitment to farmers. Mercer Landmark continues to provide a robust toolbox of technology, data, expertise, education, programming, and critical supply connections.
For consumer-facing brands, Mercer Landmark serves as the essential bridge to the farm gate. This new position will enable brands to better act on and meet evolving customer preferences, while also helping them deliver on their sustainability commitments.
“By uniting diverse stakeholders in the commodity agriculture supply chain, this role can unlock new opportunities, enhance profitability, and create win-win outcomes for producers and partners through collaborative engagement. “
Neal Horrom
COO, Mercer Landmark
We are excited for the journey ahead and confident that our Consumer Brand Engagement Specialist will play a pivotal role in advancing our shared vision for a sustainable, resilient, and prosperous agricultural future. As we kick off this initiative, we look forward to connecting with companies seeking a sustainability partner with a trusted presence at the farm gate. Reach out to Amanda at [email protected] to explore opportunities to collaborate.
American Farmland Trust is the only national organization that takes a holistic approach to agriculture, focusing on the land itself, the agricultural practices used on that land, and the farmers and ranchers who do the work. AFT launched the conservation agriculture movement and continues to raise public awareness through our No Farms No Food® message. Since our founding in 1980, AFT has helped permanently protect over 8 million acres of agricultural lands, advanced environmentally-sound farming practices on millions of additional acres and supported thousands of farm families.
The mission of Mercer Landmark Inc. is to make a difference by providing profitable solutions that keep agricultural producers and communities growing. Mercer Landmark is a farmer-owned cooperative with over 300 employees and 20+ locations throughout northwest Ohio. Our team is fully equipped to provide customers with the industry knowledge and expertise they need to make smart, profitable decisions for their operation. Our continuous investment in our people, facilities and technology has allowed us to expand our offerings, provide the best service and solutions for our customers and help contribute to our mission to safely and effectively Feed the World.