HELPING YOUR FARM SUCCEED THROUGH SOUND AGRONOMICS AND SUSTAINABILITY

Mercer Landmark is dedicated to helping your farm succeed. This involves everything from precision soil testing and nutrient application to helping choose the best seed and traits in the right combination of crop protection products that result in the greatest return on investment for your operation. In addition to these more traditional ways of bolstering your operational profitability, we are also partnering with Land O’ Lakes and Truterra to explore how, together, we can continue to improve your farm’s sustainability and potentially capture revenue from carbon markets.

A combination of current events, societal shifts and technology developments have led to an increased interest in and focus on the potential of agriculture to reduce levels of atmospheric carbon dioxide (CO2) and other gasses commonly associated with climate change. This situation has resulted in many organizations, both inside and outside of agriculture, working to create a system of rewards and incentives for owners and operators of agricultural working lands who adopt management practices that reduce the levels of these gasses in the environment.

The Truterra program is designed to meet farmers and the trusted Crop Protection Advisors at Mercer Landmark where we are and rapidly scale conservation practices on the rural landscape while working within the existing infrastructure and economics of modern agriculture. When it comes to carbon markets, Mercer Landmark and Truterra are working to improve the accessibility of these markets in the future to create a more efficient and less cumbersome process for farmers who wish to participate.

WHAT CAN WE DO TOGETHER TO HELP PREPARE FOR CARBON MARKETS?

Mercer Landmark can play a key role in helping you participate in carbon and other ecosystem markets. Adoption of precision conservation tools, such as the Truterra™ Insights Engine, can assist you in adopting field-specific carbon sequestration practices while also addressing whole-farm profitability. In addition, successful carbon market participation, as well as on-farm profitability, is increasingly dependent on consecutive years of accurate data capture. Mercer Landmark is able to work with you now to collect accurate, non-duplicative, year-on-year data to help prepare for these opportunities. In addition to capturing quality data, we are committed to building new skills around sustainable agronomic practices to advise our member-owners on the benefits of improved soil health, as well as related practices such as cover crop management.

WHAT CAN WE DO TO HELP PREPARE FOR CARBON MARKETS?

Carbon markets, similar to sustainable commodity sourcing programs, are reliant on a combination of management practices, accurate reporting and analysis of data. It is important that you use a data capture platform to establish a stewardship benchmark to correctly measure and analyze year-over-year change. Tools such as the Truterra™ Insights Engine can provide an accurate benchmark, creating a baseline not only for stewardship, but also for profitability.

WHAT SHOULD YOU CONSIDER WHEN EVALUATING A CARBON MARKET OPPORTUNITY?

Multi-year on-farm data is at the heart of carbon markets, so you should always have a thorough understanding of how your data is being collected, used and shared before enrolling in carbon market opportunities. Since all carbon market participants have different data practices, it will be important for us to work together to get data privacy and usage information for each opportunity you consider. In addition, we should examine the required time horizons and contract length terms to ensure those horizons fit your management goals and land tenure situation.

Ready to see if your fields qualify for this offer? Click here to take a quick 30 second survey and someone will be in touch within a few days.

To learn more about the Truterra program and other agronomy offerings from Mercer Landmark, contact your local Mercer Landmark Crop Production Advisor or visit our website.

IMPORTANT LINKS:
To view the original webinar discussing the launch of our TruCarbon program, click here. 
To view the TruCarbon Program FAQ, click here. 
To view the TruCarbon Program Factsheet, click here.